Trevi's Holiday Punch is an orange and cranberry electrolyte mix, and we wanted its launch to feel like a Christmas you half remember from childhood: velvet curtains, gold tinsel, a punch bowl nobody was allowed to touch, and a boxy TV glowing in the corner.

We produced three vertical spots and a full set of product stills, all built around 90s holiday nostalgia. A diffusion filter gave us blooming highlights in camera, and the palette came straight from the packaging: Christmas red, forest green and gold, with dried oranges and cranberries tying every set back to the flavor.

The hero spot builds a holiday party table around the pouch. A short comedy cut has Santa filling a stocking with fruit before a green, furry hand swaps it for Holiday Punch. The longest piece is a fake late night infomercial, complete with a $14.99 order screen and a 1-800 number.

Fun fact: none of the TV look was added in post. We created every piece of the infomercial ourselves, played it back on a real vintage Quasar TV, and filmed the screen.