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Advertising Content
Client
Client
Box Basics
Box Basics
box basics
box basics
box basics
box basics
box basics
box basics
box basics
box basics
box basics
box basics
box basics
box basics
box basics
box basics
box basics
box basics
box basics
box basics
box basics
box basics
box basics
box basics
box basics
box basics
box basics
box basics
box basics
box basics
box basics
box basics
box basics
box basics
box basics
box basics
box basics
box basics
Client Brief
Challenge
As a niche footwear brand built for the CrossFit community, Box Basics has built trust through curated products and athlete-first service. However, we need to better showcase our full range of shoes across platforms in a way that’s visually compelling, scroll-stopping, and speaks directly to CrossFitters. With more brands entering the space, we need to strengthen our presence with high-quality, relevant content that reflects our knowledge, personality, and edge.
As a niche footwear brand built for the CrossFit community, Box Basics has built trust through curated products and athlete-first service. However, we need to better showcase our full range of shoes across platforms in a way that’s visually compelling, scroll-stopping, and speaks directly to CrossFitters. With more brands entering the space, we need to strengthen our presence with high-quality, relevant content that reflects our knowledge, personality, and edge.
Goal
Goal
Create a consistent stream of short-form videos and high-quality product photos that can be used across Instagram, Facebook, and our website. These assets should highlight the function, style, and training use-cases of each shoe — helping potential buyers quickly understand what makes each pair ideal for their fitness needs. Content should be clean, modern, and speak the language of CrossFit athletes.
Create a consistent stream of short-form videos and high-quality product photos that can be used across Instagram, Facebook, and our website. These assets should highlight the function, style, and training use-cases of each shoe — helping potential buyers quickly understand what makes each pair ideal for their fitness needs. Content should be clean, modern, and speak the language of CrossFit athletes.
Solution
Monthly Deliverables:
Short-form videos (10–30 seconds each) showing shoes in use, lifestyle context, & dynamic product shots in studio.
Product photography (in studio, lifestyle, & gym environment) for each shoe.
Content optimized for use on social media (primarily Instagram Reels, Stories, and Grid) as well as on-site banners and product pages.
Monthly Deliverables:
Short-form videos (10–30 seconds each) showing shoes in use, lifestyle context, & dynamic product shots in studio. Product photography (in studio, lifestyle, & gym environment) for each shoe. Content optimized for use on social media (primarily Instagram Reels, Stories, and Grid) as well as on-site banners and product pages.